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Takara means treasureOn Takara.
“In 1970 … Takara licensed G.I. Joe from Hasbro, but Japanese kids weren’t amused by a U.S. military hero.”

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New G.I. JoeTakara’s New G.I. Joe.
The Japanese Joe’s head, redesigned by Takara’s doll designers, resembled Licca-chan’s boyfriend, Wataru-kun.

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New G.I. JoeTakara New G.I. Joe timeline.
When Japanese boys clamoured for a foe for Joe, you’ll never guess what Takara came up with in 1971. (See also.)

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Henshin!Seigi no Mikata.
New G.I. Joe transforms into henshin heroes. (Click on the yellow arrows.)

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Henshin!New G.I. Joe transforms into Henshin Cyborg.
Takara SF Land begins.

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