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Joe the mirror.
“Almost from his birth at the dawn of the Vietnam War, G.I. Joe was as much a symbol as a toy.”
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Joe at war.
“And as tensions escalated in Vietnam, public opinion turned against all things military in nature …”
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Anti-Joe.
“There were kids whose moms wouldn’t allow them to buy Joes … Their moms didn’t want military things around the house.”
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Joe the adventurer.
“The 1969 Adventures of GI Joe series was shift by Hasbro away from the military themed sets towards a world of adventure. The basic uniforms, especially of the adventurers, still have a paramilitary flavor, but the accessory sets focus much more on civilian action.”
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Joe the war profiteer.
“In fact, the biggest years for G.I. Joe were during the height of the Vietnam protest, from ’69 to ’73.” (See the Collectible Toys & Values scans.)
Tags: article, G.I. Joe, Interviews
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3DJoes.com.
“3DJoes is dedicated to preserving the sculpt and package art of G.I.Joe: A Real American Hero through interactive 360 photography and digital photo restoration.” (See also.)
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On the artwork of the late Hector Garrido.
“As I get older and look back more and more to those times under the trees in my yard with my tons of Joe toys … I realise how much of an impact the art and design, especially the packaging art, has had on me as an artist.” (See also.)
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Kirk Bozigian on the G.I. Joe File Cards.
“This was at a time when baseball cards were really hot, and I felt this was one of the easiest ways of telling kids who our characters were …” (See the Action Figure News And Toy Review scans.)
Tags: article, G.I. Joe, Interviews
Toy links
Packaging G.I. Joe: A Real American Hero.
“Sorry to break it to you, but you have the Netherlands flag on your ‘American Hero’ box.” (YouTube, 06:12.)
Tags: G.I. Joe, video, YouTube
Toy links
Toy packaging online.
“… the decision to pick up a particular product and engage with it at retail is quite impulsive. … It’s clear that showing multiple views of a toy’s packaging within its online listing is key. Simply showing the front panel isn’t enough when there’s a level of complexity to the product’s attributes …” (Pages 94-95.)
Tags: article